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What Would the Rockefellers Do? by Garrett Gunderson

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Jun 19, 2026

This month I have been working through What Would the Rockefellers Do? by Garrett Gunderson, which explores a wealth strategy built around Whole Life Insurance.

This month I have been working through What Would the Rockefellers Do? by Garrett Gunderson, which explores a wealth strategy built around Whole Life Insurance, specifically using it as a vehicle to grow and protect capital in a way that keeps you in control of your money rather than handing it to a bank or the market.


I find this strategy confusing. The concept of using a properly structured Whole Life policy as your own personal banking system, what is sometimes called the Infinite Banking Concept, is not something I had spent much time on before. It is one of those strategies that sounds either brilliant or too good to be true depending on who is explaining it, and I am still in the process of learning enough to know which one it is for our situation.


What I can say is that the Rockefeller framing is compelling. The idea that wealthy families have used this approach for generations to protect and grow wealth across multiple generations is worth understanding, even if you ultimately decide it is not for you.


I am curious: have any of you used this strategy? Do you have a Whole Life policy set up this way? I would love to hear your experience, what works, what the catches are, what you wish you had known going in. Just hit reply and tell me. I learn as much from this community as I do from any book.

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This content is for educational purposes only and does not constitute an offer to sell or a solicitation to purchase securities. Any investment participation occurs only through private, exempt relationships with friends, family, or accredited investors, and only after appropriate documentation and disclosure. All investments carry risk, including the potential loss of capital. Past outcomes are not indicative of future results. Individuals should seek independent legal, tax, and financial advice before making any investment decision.
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