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Atomic Habits by James Clear

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May 14, 2025

Small habits. Big results.

I’m revisiting Atomic Habits, this time through the lens of business. I’ve built solid personal routines—now I’m refining the ones that drive my business forward. Here are some of my favourite takeaways:


  1. Motion vs. Action – Planning feels productive, but only action produces results.

  2. We live in a delayed return environment – Good habits often don’t show immediate payoffs, which is why many give up too soon.

  3. Identity leads the way - instead of saying “I want to be a Real Estate investor”, say “I am a Real Estate Investor” —and let your actions align.

  4. Habits are the compound interest of self-improvement – Small actions, done consistently, lead to massive results over time.

  5. Winners and losers often have the same goals – It’s not the goal that sets you apart; it’s the system behind it.

  6. Behavior change starts with strategy – Here's how to build better habits:


🔹 Make it obvious – Leave cues in your environment. Lay out gym clothes the night before.

🔹 Make it attractive – Join communities where your desired habit is the norm.

🔹 Make it easy – Prep your environment in advance for example prep meals ahead, reduce friction.

🔹 Make it satisfying – Reward yourself in the short term to stay motivated for long-term gain.


A habit is just a regular response to a specific situation. Build the right ones, and your goals become inevitable.

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This content is for educational purposes only and does not constitute an offer to sell or a solicitation to purchase securities. Any investment participation occurs only through private, exempt relationships with friends, family, or accredited investors, and only after appropriate documentation and disclosure. All investments carry risk, including the potential loss of capital. Past outcomes are not indicative of future results. Individuals should seek independent legal, tax, and financial advice before making any investment decision.
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